El Arte De Cautivar Como Se Cambian Los Corazones Las Mentes Y Las Acciones Book PDF, EPUB Download & Read Online Free

El arte de cautivar

El arte de cautivar

Author: Guy Kawasaki
Publisher: Grupo Planeta Spain
ISBN: 8498751802
Pages:
Year: 2011-09-06
Conseguir cautivar, tal como lo define Guy Kawasaki, el gurú de los negocios, no consiste en manipular a la gente. Se trata, sin embargo, de transformar situaciones y relaciones humanas. Supone convertir la hostilidad en civismo para que al final derive en afinidad. Consiste, en definitiva, en convertir a los escépticos y cínicos en creyentes, y a los indecisos en fieles. Una persona puede ser cautivada en una mera transacción comercial, una negociación de alto nivel o con una simple actualización de estado en Facebook. Cautivar de una manera correcta tiene más poder que la persuasión tradicional, la influencia o las diversas técnicas comerciales conocidas hasta ahora. Este libro le explica todas las tácticas que necesita conocer para preparar e iniciar una estrategia que cautive a sus clientes, sus empleados e incluso a su jefe. Además, le ayudará a superar los malos hábitos arraigados en otras personas y a desafiar la supuesta «sabiduría de la multitud». Las enseñanzas que nos muestra Kawasaki en esta obra son fruto, en gran parte, de los años que ha trabajado en Apple, una de las multinacionales más cautivadoras de todos los tiempos, y también de su larga experiencia como empresario. Hay pocas personas en el mundo más cualificadas que él para enseñar a la gente cómo cautivar.
Enchantment

Enchantment

Author: Guy Kawasaki
Publisher: Penguin
ISBN: 1101475994
Pages: 240
Year: 2011-03-08
Enchantment, as defined by bestselling business guru Guy Kawasaki, is not about manipulating people. It transforms situations and relationships. It converts hostility into civility and civility into affinity. It changes the skeptics and cynics into the believers and the undecided into the loyal. Enchantment can happen during a retail transaction, a high-level corporate negotiation, or a Facebook update. And when done right, it's more powerful than traditional persuasion, influence, or marketing techniques. Kawasaki argues that in business and personal interactions, your goal is not merely to get what you want but to bring about a voluntary, enduring, and delightful change in other people. By enlisting their own goals and desires, by being likable and trustworthy, and by framing a cause that others can embrace, you can change hearts, minds, and actions. For instance, enchantment is what enabled . . . • A Peace Corps volunteer to finesse a potentially violent confrontation with armed guerrillas. • A small cable channel (E!) to win the TV broadcast rights to radio superstar Howard Stern. • A seemingly crazy new running shoe (Vibram Five Fingers) to methodically build a passionate customer base. • A Canadian crystal maker (Nova Scotian Crystal) to turn observers into buyers. This book explains all the tactics you need to prepare and launch an enchantment campaign; to get the most from both push and pull technologies; and to enchant your customers, your employees, and even your boss. It shows how enchantment can turn difficult decisions your way, at times when intangibles mean more than hard facts. It will help you overcome other people's entrenched habits and defy the not-always-wise "wisdom of the crowd." Kawasaki's lessons are drawn from his tenure at one of the most enchanting organizations of all time, Apple, as well as his decades of experience as an entrepreneur and venture capitalist. There are few people in the world more qualified to teach you how to enchant people. As Kawasaki writes, "Want to change the world? Change caterpillars into butterflies? This takes more than run-of-the-mill relationships. You need to convince people to dream the same dream that you do." That's a big goal, but one that's possible for all of us. From the Hardcover edition.
DESCUBRIENDO LAS ÁREAS CIEGAS DE LA ALTA DIRECCIÓN EMPRESARIAL

DESCUBRIENDO LAS ÁREAS CIEGAS DE LA ALTA DIRECCIÓN EMPRESARIAL

Author: Faustino Francisco García Peña
Publisher: IMCP
ISBN: 6078552074
Pages:
Year: 2017-09-05
Para sobrevivir en los ámbitos competitivos, las organizaciones están obliga¬das a transformarse continuamente para no desaparecer como empresas. Intentarlo y lograrlo conlleva que los directivos de empresa adopten los prin¬cipios de las teorías administrativas, en particular en este milenio en que el conocimiento y las tecnologías forman parte de la actividad empresarial. La gestión del conocimiento es una nueva disciplina organizacional que se enfoca en el reconocimiento y la utilización del valor más importante de las organizaciones: los recursos humanos y sus conocimientos, lo cual aporta di¬versas estrategias que hacen factible el desarrollo de actividades vinculadas a la creatividad y la innovación, una instrumentación de procesos de creati¬vidad e innovadores que son factibles con la incorporación de la economía azul y las estrategias para el cambio y la innovación. Descubriendo las áreas ciegas de la alta dirección empresarial pretende, en forma profunda y prolija, coadyuvar eficazmente a que los actuales y fu¬turos directores de empresa desarrollen y establezcan con firmeza vigorosas organizaciones productivas mexicanas, capaces de sobrevivir exitosamente a las adversidades que impone la complejidad del mundo de los negocios.
El Gestor Deportivo en la Organización del Deporte en la Sociedad Actual (2ª Edición)

El Gestor Deportivo en la Organización del Deporte en la Sociedad Actual (2ª Edición)

Author: Marta García Tascón, Marcos Prada García
Publisher: Wanceulen Editorial
ISBN: 8499935524
Pages: 530
Year: 2017-03-12
Es un placer para los coordinadores del presente libro el haber tenido la oportunidad y posibilidad de contar con un elenco de autores de primera magnitud en la temática de la gestión deportiva tanto del ámbito profesional como universitario, donde hay participación de 12 universidades españolas y 53 autores. Además el aval que nos precede con el saluda del Consejero, la Presentación del Rector, el Prólogo de Agesport y la Introducción con la firma conjunta de la Decana de la Facultad de Ciencias del Deporte y del Director de Departamento de Deporte e Informática de la Universidad Pablo de Olavide pone de manifiesto la importancia y relevancia de este documento. A través de la lectura de los bloques y capítulos se puede comprobar es un ámbito joven pero que ya cuenta cuenta con suficiente trayectoria y empuje de profesionales tanto del sector público, privado así como en la investigación desde la Universidad. Este libro, que incluso se podría considerar como “El Manual de la Gestión Deportiva en España”, ha tratado de recopilar a través de los diferentes autores la labor que ha venido estos últimos años realizando la figura del “Gestor/a Deportivo/a” y que sin duda ha supuesto una revolución en su identificación profesional. De esta forma, el libro está divido en 8 bloques temáticos donde se analizan las diferentes problemáticas, necesidades que debe tener en cuenta el gestor, coordinador deportivo para el éxito de la gestión de su organización.
The 48 Laws Of Power

The 48 Laws Of Power

Author: Robert Greene
Publisher: Profile Books
ISBN: 1847651348
Pages: 463
Year: 2010-09-03
'Machiavelli has a new rival, and Sun-tzu had better watch his back' - New York Times Robert Greene's laws are now famous: Law 1: Never outshine the master. Law 2: Never put too much trust in friends; learn how to use enemies. Law 3: Conceal your intentions. Law 4: Always say less than necessary. At work, in relationships, on the street or on the 6 o'clock News: the 48 Laws apply everywhere. For anyone with an interest in conquest, self-defence, wealth, power or simply being an educated spectator, The 48 Laws of Power is one of the most useful and entertaining books ever; it 'teaches you how to cheat, dissemble, feign, fight and advance your cause in the modern world.' (Independent on Sunday). Robert Greene will teach you the distilled wisdom of the masters - illustrated through the tactics, triumphs and failures from Elizabeth I to Henry Kissinger on how to get to the top and stay there. Wry, ironic and clever, this is an indispensable and witty guide to power. The perfect gift book for the power-hungry (and who doesn't want power?); this is the Concise Edition of an international bestseller. From the internationally bestselling author of Mastery, The Art Of Seduction, and The 33 Strategies Of War.
How to Drive Your Competition Crazy

How to Drive Your Competition Crazy

Author: Guy Kawasaki
Publisher: Hachette Books
ISBN: 140130429X
Pages: 256
Year: 2011-10-25
If you were intrigued by the title of this book, you are probably the type of business book reader who's had enough of management self-help and touchy-feely tomes, enough of how-to guides that encourage you to take the kinder, gentler approach to competitors, customers, and employees. You are ready for the gloves to come off, and the one thing you'll want in your hands when they do is the first can-do, how-to, kick-butt gonzo guide to driving your competitors off the deep end. In the time-honored tradition of the maxim "It's not how you play the game, but whether you win or lose," bestselling author of Selling the Dream and Forbes columnist Guy Kawasaki has written the definitive take-no-prisoners guide to help the Davids to beat the Goliaths. The product of Kawasaki's years of experience as an evangelist for the then-upstart Apple and as a computer guru and business strategist, How to Drive Your Competition Crazy as an invaluable source book of irreverent and sometimes extreme stratagems in sales, marketing, production, and human resources that will help your company or organization get and keep the upper hand. Whether you are launching a new company or product, consolidating your strength in the marketplace, or trying to hold your own against a competitor with greater resources, How to Drive Your Competition Crazy offers a comprehensive blueprint for success. From the initial steps of learning as much about your own company as you do about your enemy to advanced techniques like playing with your opponents' minds, Guy Kawasaki explores every facet of the premise that the best defense is a good offense. Staking territory somewhere between the arts of Zen and war, How to Drive Your Competition Crazy is a resource no company can afford to be without.
The Thousand and One Nights'

The Thousand and One Nights'

Author:
Publisher:
ISBN:
Pages:
Year: 1913

How to win friends & influence people

How to win friends & influence people

Author: Dale Carnegie
Publisher: Diamond Pocket Books Pvt Ltd
ISBN: 9352613937
Pages: 224
Year: 2016-09-17
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Belinda

Belinda

Author: Anne Rampling, Anne Rice
Publisher: Sphere
ISBN: 0751509760
Pages: 480
Year: 1994
Jeremy Walker is 44, handsome, refined and world famous for his lavishly illustrated children's books. His life is ordered, comfortable - until he is seduced by a beautiful 16-year-old runaway. Belinda: innocent yet passionate, she becomes his elegant muse and lover. His portraits of her, shocking and erotic, are the finest work he has ever done - yet to reveal them could destroy his career for ever. As his passion for her deepens, so does his obsession with the past she will not talk about. Terrified of losing her, he is unable to live with her silence; and as he probes for the truth, he finds himself swept up in the world Belinda has fled from, a world of Hollywood money, lust and dark family secrets.
The Purpose Driven Life

The Purpose Driven Life

Author: Rick Warren
Publisher: Zondervan
ISBN: 0310276993
Pages: 334
Year: 2006-08-01
A #1 New York Times bestseller, The Purpose Driven Life will help you understand why you are alive and reveal God's amazing plan for you---both here and now, and for eternity. Rick Warren will guide you through a personal forty-day spiritual journey that will transform your answer to life's most important question: What on earth am I here for? Knowing God's purpose for creating you will reduce your stress, focus your energy, simplify your decisions, give meaning to your life, and most important, prepare you for eternity. 'Movie stars and political leaders aren't the only ones turning to Rick Warren for spiritual guidance. Millions of people---from NBA and LPGA players to corporate executives to high school students to prison inmates---meet regularly to discuss The Purpose Driven Life.'---Time
The Spirit of Laws

The Spirit of Laws

Author: Charles de Secondat baron de Montesquieu, Thomas Nugent, Jean Le Rond d' Alembert
Publisher:
ISBN:
Pages:
Year: 1900

Rules For Revolutionaries

Rules For Revolutionaries

Author: Guy Kawasaki, Michele Moreno
Publisher: Harper Collins
ISBN: 088730995X
Pages: 224
Year: 2000-05-03
Guy Kawasaki, CEO of garage.com and former chief evangelist of Apple Computer, Inc., presents his manifesto for world-changing innovation, using his battle-tested lessons to help revolutionaries become visionaries. Create Like a God Turn conventional wisdom on its head-create revolutionary products and services by analyzing how to approach the problems at hand. Command Like a King Take charge and make tough, insightful, and strategic decisions-break down the barriers that prevent product adoption and avoid "death magnets" (the stupid mistakes just about everyone makes). Work Like a Slave Get ready for hard work, and lots of it. To go from revolutionary to visionary, you'll need to eat like a bird-relentlessly absorbing knowledge about your industry, customers, and competition--and poop like an elephant--spreading the large amount of information and knowledge that you've gained. Filled with insights from top innovators such as Amazon.com, Dell, Hallmark, and Gillette and rich with hands-on experience from the front lines of business, Rules for Revolutionaries will empower you--whether you're an entrepreneur, engineer, inventor, manager, or small business owner--to turn your dreams into reality, your reality into products, and your products into customer magnets.
The Divine Comedy

The Divine Comedy

Author: Dante Alighieri
Publisher: Мультимедийное издательство Стрельбицкого
ISBN:
Pages:
Year: 2018-10-09
The Divine Comedy (La Divina Commedia) by Dante Alighieri (Durante di Alighiero degli Alighieri). A “comedy”, that became a “divine book” for ancestors, is one of the greatest works of art known to the world. It is an encyclopedia of “moral, natural, philosophical and theological” knowledges, a tremendous synthesis of the feudal catholic ideology and the same tremendous epiphany that spread during the new culture times. A great poetic genius of the author put this comedy above the era and made it a legacy of centuries.
The Art Of Seduction

The Art Of Seduction

Author: Robert Greene
Publisher: Profile Books
ISBN: 1847651402
Pages: 272
Year: 2010-09-03
Which sort of seducer could you be? Siren? Rake? Cold Coquette? Star? Comedian? Charismatic? Or Saint? This book will show you which. Charm, persuasion, the ability to create illusions: these are some of the many dazzling gifts of the Seducer, the compelling figure who is able to manipulate, mislead and give pleasure all at once. When raised to the level of art, seduction, an indirect and subtle form of power, has toppled empires, won elections and enslaved great minds. In this beautiful, sensually designed book, Greene unearths the two sides of seduction: the characters and the process. Discover who you, or your pursuer, most resembles. Learn, too, the pitfalls of the anti-Seducer. Immerse yourself in the twenty-four manoeuvres and strategies of the seductive process, the ritual by which a seducer gains mastery over their target. Understand how to 'Choose the Right Victim', 'Appear to Be an Object of Desire' and 'Confuse Desire and Reality'. In addition, Greene provides instruction on how to identify victims by type. Each fascinating character and each cunning tactic demonstrates a fundamental truth about who we are, and the targets we've become - or hope to win over. The Art of Seduction is an indispensable primer on the essence of one of history's greatest weapons and the ultimate power trip. From the internationally bestselling author of The 48 Laws of Power, Mastery, and The 33 Strategies Of War.
Engage

Engage

Author: Brian Solis
Publisher: John Wiley & Sons
ISBN: 0470619694
Pages: 336
Year: 2010-02-18